THE LASCIVIO PROJECT - OVERVIEW
In January 2006 Brenton Burchmore began to research online entertainment with the intention of understanding the needs of the community to develop the next major direction it should take.
Over the past decade Brenton has accumulated thousands of hours of online time in nearly every major online game in the market. The user experience of each was reverse engineered and broken down to its component parts. As part of the Lascivio Project he began to accumulate qualitative information from those within these games and began to define this user experience.
This research led to the awareness that most of the industry was stuck in a repeating cycle of emulation and sequels. The industry focus shifted from innovation to risk minimisation as producers tried to copy what they saw as the successful elements of online entertainment.
By the end of 2006 it was clear from this research that the industry was not evolving fast enough to meet the needs of its consumers. Forums and discussions were increasingly dominated by ideas and speculation on “the next big thing” in online entertainment. Clearly there was something missing from what the industry was offering its customers.
As the budgets grew larger, business decisions became more financial in nature, and the design process was compromised along the way. Most major producers followed the same philosophies as the film industry. In an attempt to secure a guaranteed market they offered a “tried and tested” formula to an industry that was fast becoming tired of it.
A string of major releases were met with a surprisingly limited response from the market. Some iconic and highly successful story franchises barely scraped out a minor stake in the market share, whilst the “100 pound gorilla” of the industry powered on without even slowing.
A New Approach
At the beginning of 2007 Lascivio changed course and began the design process to shape the future of entertainment. Brenton left the executive management world to work full time on the project and the Lascivio Design was born.
Armed with the information the project had gained, Lascivio set about defining the specific details of what makes a positive user experience, and how it must evolve to the next level to capture a major portion of the growing market. The Lascivio Design became a formula for addressing every major question in the design, operation, marketing and support of online entertainment.
The Film Link
Previously the crossover between film and online games has been done mainly to take advantage of a fan base with another revenue stream. However, in nearly all cases one media or the other (game or film) was a failure. In the realm of online games there can be no better marketing strategy than the release of a feature film.
With the Lascivio Design, the game and the film are built from the beginning as deliberately complimentary and supportive mechanisms. They are important components of the user experience intended to captivate the audience from one medium to the other.
A New Era
Lascivio is now ready to bring these ideas and innovations to the market. The goals are not to combat the challenges of the user’s desires, but to embrace and fulfill them. This is a revolutionary set of changes that moves the focus to the user. It is a paradigm shift that is long overdue.
The key difference between the Lascivio philosophy and the current industry is the empowerment of the users. Whilst the rest of the industry follows tradition, Lascivio will deliver results to the people that matter most – the customers.
To learn more follow the links above to your area of specific interest, or Contact us for more information, and a confidential glimpse of some of the secrets of The Lascivio Design.